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I write copy that clicks for brands that value human connection, clarity and strategic thinking.

 

As a copywriter, I work with you to create your brand’s tone of voice, articulate your story, sell your product or service and inspire your audience.

My recent work includes magazine feature articles, website copy for sustainable travel brands, social media copy, and a print advert featured in Vogue Australia.

Words to make people feel
curious, connected, intrigued

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Website

Copy

A full-service project that combines a creative brief and in-depth tone of voice development to create on-brand and strategic copywriting for every page of your website, blog, email communication and social media. 

From $5,500

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Content Creation

Onsite content ideation, creation and execution for aligned travel, wellness, fashion and lifestyle brands, inclusive of high-resolution photography, videos and blog content.

POA

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Write on

Site Copy

Designed for boutique hotels and safari lodges requiring in-depth, experience-based website copy to inspire and captivate potential guests. Over three or more days, I’ll experience your property, sink into your rhythm, engage with your people and seek out the nuances that make your brand exceptional.

 

Before departure, I’ll submit a complete first draft of the copy and content for blogs or social media copy for your review and feedback. Whether you’re launching a new experience or want to showcase your conservation achievements, I can articulate your message to reach your target audience. Need images? I’ll follow the light to capture intangible moments and fleeting encounters to amplify your message and showcase the magic of your guest experiences. 

POA

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Copy
Check In

Keep your brand fresh

A monthly copy refresh for your website or socials for brands that need ongoing support, creativity and intentional copy that aligns with your evolving objectives and service offerings.

- website content

- social media content

- copy audits

- product copy

Client Notes

Amber, you have transformed The Isle and completely elevated our brand and client experience! You are honestly the BEST. Thank you for helping us transform our copy and content for our website and all customer communications and documents. Your work is considered and thorough, and your suggestions are so valuable. You were the perfect person for this project, as you are currently going through the motions for your own wedding. It was really the perfect fit. Thank you for going over and above!"

Georgie Mioni, The Isle

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