travel writer, editor, copywriter, content creator & strategist
I write honest, engaging copy to generate brand awareness, build loyalty and drive sales by creating a connection with your ideal customers. I help brands define and articulate who they are and what they stand for by finding their unique selling point and uncovering their tone of voice.
As a small business owner, I understand that time is precious and resources can be limited. That’s why I have refined how I work to give you peace of mind with transparent, timely communication and strategy-driven results.
I work with a limited number of clients per month so that I can invest time into understanding your brand and audience. By grasping a clear vision of your goals, I can elevate your brand experience for a lasting impression.
With practical experience in the travel, wellness, and lifestyle space, I can offer you a valuable perspective and a considered approach to engage with your target audience and convey your message authentically.
Strategic and on-brand website copy to inspire, educate and convert sales. I work with you to refine your tone of voice and create a brand message that resonates with your dream customers.
A newsletter series with customer-focused content to increase awareness and drive traffic and sales
Professional copy editing and proofreading according to selected editorial guides to finesse and refine texts across digital and print.
Travel, wellness and lifestyle feature articles and interviews for magazines and online publications.
Intentional and thoughtful content for your digital or print publication to share stories, news and blogs with your target audience. Design, SEO and image optimisation options available.
Social Media Copy
Engaging social media copy and strategy for businesses in the travel, wellness and lifestyle space.
Amber, you have transformed The Isle and completely elevated our brand and client experience! You are honestly the BEST. Thank you for helping us transform our copy and content for our website and all customer communications and documents. Your work is considered and thorough, and your suggestions are so valuable. You were the perfect person for this project, as you are currently going through the motions for your own wedding. It was really the perfect fit. Thank you for going over and above!"
Georgie Mioni, The Isle