2.1 studio process

Copywriting Process

Integrity and transparency are at the core of everything I do, and this philosophy extends to all aspects of my business.


I understand that investing in a service for your business can be daunting, and finding a writer who aligns with your brand can be time-consuming. I can guide you to select the right service for your brand, depending on your unique objectives and goals.


I will go above and beyond for your business to write copy that re-energises and elevates your brand.



Please contact me with the details of your project and an approximate timeline. I will respond with my rate card. If you are unsure of the service you require, I can guide you through selecting the right option for your brand, depending on your goals. 


Agreement & Deposit

If you accept my quote, I will send you an invoice. 50% of the total fee is due before the commencement of the project. Once the deposit has been received, I will begin your project.


First Draft

Once we have completed the creative brief, I will begin researching and writing the first draft of copy in line with our agreed timeline.


Final Draft

Once I have your review notes and comments, I will begin the final draft with amendments if required. I offer two rounds of corrections and amendments included in the cost of all copywriting services so that each project is completed to a high standard.



Once I understand your requirements, I will send you a service proposal which will detail all inclusions and pricing, as well as my project terms and conditions. We can touch base over the phone or video call to discuss moving forward and I can answer any queries you may have.


Strategy & Creative Brief

We will arrange a strategy phone call to discuss your project. I will ask you a series of questions to determine your audience, objectives and your unique selling point. This will form the beginning of our creative brief which we will work through together.


First Draft Review

I will send through my first draft to you for review and comments. I love this part of the copywriting journey, as your brand voice is captured and your copy is brought to life.


Final Draft Review & Invoice

On completion of the final draft, I will submit your copy to you in the agreed format with an invoice to for final payment.